Intersection

Muncie, IN

Intersection is East Central Indiana's go-to full-service agency for marketing strategy, brand management, digital marketing, and content marketing services. We prioritize meaningful partnerships with our clients and helping good people tell great stories because we know good marketing relies on genuine connections.

Munsee Meats Company Branding

Client: Munsee Meats

Category: Strategic Campaigns | Marketing | 304c. Company Branding

MM_CompanyBranding.pdf

About Project

A company that has been around since 1957, Munsee Meats has stood the test of time and
continues to provide a wide variety of fresh meat to local businesses and consumers.

Wanting to approach a new brand with that testament in mind, the logo used a unique type treatment that combines a classic font with a modern twist. The letters have been broken apart to create more character and interest while utilizing ligatures (which add an element reminiscent of a
lasso used by a cowboy) to give it an intricate and custom feel. Further inspection will reveal a custom mark created within the logo: the “M” from “Meats” is detailed with a knife that slices in rather than combining with the hairline.

Across all deliverables, the visual identity’s unique blend of old and new helps transition Munsee Meats from the nostalgic brand people might know and love to the bold company it now is under new leadership.

Credits

Lucas Tetrault, Creative Director