Intersection is East Central Indiana's go-to full-service agency for marketing strategy, brand management, digital marketing, and content marketing services. We prioritize meaningful partnerships with our clients and helping good people tell great stories because we know good marketing relies on genuine connections.
Muncie Children’s Museum “More to Explore” Campaign
Client: Muncie Children
Category: Strategic Campaigns | Marketing | 301c. Marketing/Promotion Campaign
About Project
This branding and marketing campaign was the perfect supplement to Muncie Children’s Museum as it embarked on its “More to Explore” capital campaign. Seeking to raise money for new and enhanced play-based exhibits that encourage exploration and discovery, the children’s museum needed a brand identity and marketing materials that communicated the need to “hunt” for funding from the community and to encourage people to rediscover the museum as a community treasure. Through curiosity-themed images, adventurous language, and immersive design, the campaign identity and corresponding deliverables invited everyone to unleash their inner child.
Credits
Lucas Tetrault, Creative Director
Megan Carrell, Designer
Alec Hale, Account Manager
Hermes Creative Awards Winner
