Mood For Martin - Hermes Creative Awards

Medium Giant

Dallas, TX
Medium Giant is a media and marketing company with strengths in intelligence-driven, technology-enabled strategy, creative, and media services. Our purpose-driven curiosity pushes us to investigate further and challenge convention to break from the status quo because business growth requires positive change. Our divergent thinkers devise strategies that deepen connections, expand influence, and scale success for our ambitious and growth-oriented clients. We relentlessly pursue what’s possible to transform uncertainty into opportunity and risk into reward. To learn more about how we work, https://mediumgiant.co

About Project

This campaign was created to reveal to the viewer that despite their mood, they are 'always in the mood for Martin'. The overall look and feel is mysterious and nostalgic, with tactile elements that seem as if they've fallen from a scrapbook; from a previous family vacation or another world. We used pre-existing brand elements of watercolor as a segue for this mixed-media, collage style approach. Type nuggets reveal the coordinates of the beach destination while adding an additional layer of mystery and intrigue. Somewhat disorienting and certainly ethereal, this campaign leaves the consumer with a level of curiosity and keeps them wanting more.