Mood For Martin - Hermes Creative Awards

Medium Giant

Dallas, TX
We are Medium Giant — a uniquely positioned company with local, regional, and national offices in Dallas, Denver, and Tulsa. We have built a model that combines our multiple divisions into one unified, innovative vision, including our strategic digital marketing agency; our legacy advertising organization and marketer of The Dallas Morning News; and our creative agency. We are focused on connecting businesses with the right consumers at the right time and the right place with a full portfolio of media, marketing, and creative capabilities. Making these connections is our “why.” Medium Giant clients trust us with their brands. That means we stop at nothing to reach every relevant audience, deliver results, and show a clear return on their investment.

About Project

This campaign was created to reveal to the viewer that despite their mood, they are 'always in the mood for Martin'. The overall look and feel is mysterious and nostalgic, with tactile elements that seem as if they've fallen from a scrapbook; from a previous family vacation or another world. We used pre-existing brand elements of watercolor as a segue for this mixed-media, collage style approach. Type nuggets reveal the coordinates of the beach destination while adding an additional layer of mystery and intrigue. Somewhat disorienting and certainly ethereal, this campaign leaves the consumer with a level of curiosity and keeps them wanting more.