MINED ACADEMY - Hermes Creative Awards

World Mined S.A.C.

Montevideo, Uruguay
MINED World, founded in Lima, Peru in 2021 by Daniel Cueva, is an e-learning platform that offers courses on finance, wellness and e-commerce. It is ISO 37001 and 9001 certified. Between 2024 and 2025, the company has won 9 awards in the field and has established alliances with the Chamber of Commerce of Lima, Uruguay and the SNI. It also has more than 293,000 registered users in 18 Latin American countries. Its objectives for this year include expanding to new continents, innovating in its educational platforms and making a technological investment of thousands of dollars.

About Project

The educational platform MINED has launched a strategic social media campaign to ignite enthusiasm and participation in the upcoming leadership retreat in Punta Cana, from May 5th to May 8th. This exclusive event will bring together brand ambassadors in an idyllic setting where they can immerse themselves in sales learning.
Under the slogan "The Secret of Successful Leadership", the campaign has aimed directly at the hearts of those seeking to unlock a new level of success and personal improvement. The message has resonated deeply with an audience eager for growth, generating a palpable urgency among community leaders. The participation of the CEO and other prominent figures in the videos has added credibility and commitment to the campaign.
To obtain the privilege of participating in this transformative journey, those interested have had to face significant challenges and those who manage to qualify will be rewarded with the GEN key, which will open the briefcase containing the coveted secret to success.
The campaign has exceeded all expectations, attracting the attention of more than 100 people who have earned their place through effort in each work cycle. In addition, 210 additional seats have been sold, demonstrating the enormous interest in participating in this unique experience.
The results on social media have been equally impressive, with more than 2,400 new followers, an organic reach of 84,400 people. The community has responded enthusiastically, generating 5,380 interactions and actively sharing the pieces developed for the community's main channel, @equipo_gen_oficial.

Credits

Marketing Manager: Andrea Cueva
Marketing Director: Sebastián Olaza
Brand Director: Dalia Segura
Image Director: Kenji Igei
Image Manager: Marines Enciso
Branding: Luis Ángel Parra
Merchandising Creation: Carlos Socorro
Social Media Art Creation: Jesús Mendoza
Art Animation: Emmanuel Dellan
Digital Content Manager: Bryan Velasquez
Image Analyst: Diana Ciudad
Metrics Analyst 1: Katherine Camones
Video Editor: Denis Rivas
Video Editor: Lionel Fidel