Materials AI Product feature launch video - Hermes Creative Awards


San Francisco, Bay Area US
Fictiv was founded in 2013 to eliminate a major bottleneck in new product development: custom mechanical part sourcing. The traditional process of finding, vetting, and managing suppliers, getting quotes, and tracking orders across many vendors is incredibly resource-intensive and fraught with miscommunication, delays, and mistakes. These barriers make hardware development a slow, painful, high-risk endeavor. Fictiv has engineered a new approach — one that streamlines workflows to eliminate the barriers to innovation and unleashes the creativity of engineers. How? We’ve built an intelligent custom manufacturing operating system, to deliver speed, connect you to a group of globally-networked and highly-specialized manufacturing partners, and ensure success by applying a team of dedicated and caring quality engineers, logistics specialists, supply chain managers, and customer success representatives. Come experience the Fictiv difference for yourself!

Materials AI Product feature launch video

Client: Fictiv
Category: Electronic Media / Social Media / Interactive Media | Video | 165. Marketing
About Project

Fictiv launched Materials.AI as an exciting new product feature. Materials.AI: a first-of-its-kind artificial intelligence assistant, powered by ChatGPT and Fictiv’s expansive manufacturing database, to help customers navigate the complex landscape of plastic and metal materials. The announcement was supported by an animated video promoting the new feature shared organically on Fictiv's social media accounts.
The launch expanded brand reach and drove significant engagement on Fictiv's social media accounts and website.


Christine Evans, Josh Lyman, Evi Loveres, Rachael Brownell, Guilherme Machado