About Project
Lumina had its sights set to be the next big women’s Christian conference, but before it could get there, it needed a logo. The visual identity for this event needed to be inspiring yet edgy, feminine yet substantive, and complementary of the event facilitator’s brand, Inspire.
The mark in this concept represents both a diamond and a sun, offering a new take on a symbol of “light.” Like humans, every diamond has unique facets and imperfections. But when you shed light on a diamond, it shines. When you let in God’s light, you shine. Diamonds are also formed under tremendous pressure; in this concept, the use of a diamond is a nod to women’s resilience and strength through the pressures that are put upon them. The color palette uses a warm gold to represent light, knowledge, and empowerment. Pairing it with a soft yet deep grey allows the gold to pop, creating an edgier feel. This palette also pays homage to the Inspire brand.
Credits
Lucas Tetrault, Creative Director
