Lucim+ #Beextra Product Launch

About Project

The Lucim+ #BeExtra campaign was an integrated marketing campaign for a combined product launch of Lucim+ Lip Plumping Gloss and Lucim+ Volumizing Eyelash Serum. We chose to highlight the dynamic duo's benefits of giving extra length to lashes and plump to pout with the #BeExtra campaign theme. The fresh concept takes a trendy saying of "that's extra" and celebrates it, encouraging our customers to "exaggerate in all you do."

The campaign featured:
• A landing page at Partner.Co/lucim-plus, which featured the launch video plus product benefits and an easy way to add the product to cart
• An Instagram grid takeover with gorgeous product photography, infographics and before & after photos
• Customer fact sheets for more information on the product formulas and benefits
• Brand Partner Media Kit to teach influencers how to promote the launch on social media
• Evergreen social-selling guide with added information on how to experience results, share the products with customers and make product sales
• Editorial blog series that covered product benefits, including "5 tips for longer-looking lashes" and "How to protect your lips in the winter"
• Virtual launch event with testimonials and keynote speakers, where customers could watch and shop simultaneously