Avid Core LLC

Woodbridge, VA

Avid Core creates inclusive messaging that resonates with even hard-to-reach audiences. We’re proactive communicators and avid problem solvers. We craft concepts that make people feel, buy in, and take action. Avid Core is an economically disadvantaged, woman-, minority-owned small strategic communications firm committed to building trusted relationships. We are strategy-driven storytellers, problem solvers, and decision-makers. We specialize in key message development, audience identification, education outreach, digital material and presentation development, cultural and language translation, and market research. Co-founders Amanda Roberts and Virginia Quiambao Arroyo launched Avid Core in 2020 in an effort to improve communication and outreach processes for our communities.

Learning the Land: An Activity Book Featuring Lessons and Teachings from Local Tribes

Client: County of Los Angeles, California

Category: Print Media | Design | 40. Publication Overall

Learning the Land Activity Book.pdf

About Project

Over the past couple years, the County of Los Angeles has developed a land acknowledgement to recognize that they occupy land originally and still inhabited and cared for by the Tongva, Tataviam, Serrano, Kizh, and Chumash Peoples.

To help the County understand and implement the land acknowledgement, they received funding to create a Countywide Land Acknowledgment Toolkit. Avid Core was a subcontractor on this project, providing communications tools found on the landing page (https://lacounty.gov/government/about-la-county/land-acknowledgment/).

One of the eight tools we developed with the prime contractor was the Learning the Land: An Activity Book Featuring Lessons and Teachings from Local Tribes to be used in classrooms and at events.

Our team designed the piece, making sure it was visually stimulating, branded, and fitting for children in grades 2-6.

Credits

Photos provided by the Chumash and Tongva peoples.