Kroma Wellness Campaign
Client: Kroma Wellness
Category: Strategic Campaigns | Marketing | 314c. Search Engine Optimization
About Project
GR0 conducted an SEO campaign for Kroma Wellness prior to their product launch to optimize their website for SEO, generating non-branded traffic to their website and building brand awareness for their wellness products.
The campaign strategy prioritized on-page optimization and generated informational blog content to target long-tail keywords. These efforts resulted in an increase of 6,957% in ranking keywords, 23% in organic users, 1,377% in referring domains, 1,631.84% in impressions, and 30,372.1% in non-branded impressions.
Despite fluctuations in Kroma Wellness' branded organic traffic due to paid ad spend and product mentions by celebrity investors, their organic traffic continued to steadily rise through GR0's multi-faceted SEO strategy.