Kroma Wellness Campaign - Hermes Creative Awards


Los Angeles, CA
Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency. Originally formed to focus exclusively on igniting organic growth for D2C and B2B startups and established brands through SEO, GR0 now offers a wide range of marketing services, including Google Ads, Email & SMS, Influencer, Paid Social, and LinkedIn marketing. GR0's mission is to demystify online marketing for brands, allowing them to realize their full potential by using a highly technical, best-in-class approach that delivers value and experience to consumers while increasing engagement and sales for brands.

Kroma Wellness Campaign

Client: Kroma Wellness
Category: Strategic Campaigns | Marketing | 314c. Search Engine Optimization
About Project

GR0 conducted an SEO campaign for Kroma Wellness prior to their product launch to optimize their website for SEO, generating non-branded traffic to their website and building brand awareness for their wellness products.

The campaign strategy prioritized on-page optimization and generated informational blog content to target long-tail keywords. These efforts resulted in an increase of 6,957% in ranking keywords, 23% in organic users, 1,377% in referring domains, 1,631.84% in impressions, and 30,372.1% in non-branded impressions.

Despite fluctuations in Kroma Wellness' branded organic traffic due to paid ad spend and product mentions by celebrity investors, their organic traffic continued to steadily rise through GR0's multi-faceted SEO strategy.