Jory Capital Brand Identity

About Project

Jory Capital, approached us with a tall ask; design a contemporary and modern logo and brand identity encompassing a color palette around the reddish-brown color of Jory soil variations from the Willamette Valley where Jory's journey began. As a brand, Jory Capital blends the best elements of vision, strategy and expertise in developing transformative companies to help them thrive and flourish faster and better than ever. With a focus in the areas of healthcare and human performance, they're cultivating the growth of innovative ventures that will elevate the future of our world’s health and humanity and they needed a brand that would capture this.