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Innovation Connector “Biz Starts Here” Campaign
Client: Innovation Connector
Category: Strategic Campaigns | Marketing | 301c. Marketing/Promotion Campaign
About Project
The Innovation Connector is a local business incubator. Looking to inspire entrepreneurs and promote its services, the IC launched a campaign to let the community know that “Biz Starts Here.”
The mark is confident and enthusiastic. With the mark allowed to tilt 10º in either direction, it could easily be “stamped” onto any media with added energy. In shape psychology, squares are often equated to being organized, trustworthy, and efficient. The colors make this theme easily identifiable, with the yellow communicating optimism, energy, and warmth and the black demonstrating power, boldness, and ambition.
Credits
Megan Carrell, Designer
Lucas Tetrault, Creative Director
Hermes Creative Awards Winner
