Bold Orange Company
Minneapolis, MN, United States
Indian Motorcycle Model ’23 Launch
Client: Indian Motorcycle
Category: Print Media | Advertising | 1. Direct Mail Piece
About Project
As a whole, the Indian Motorcycle (IMC) audience values authenticity, originality and style. They are diverse and inclusive. They appreciate that IMC as a brand appeals to their emotional needs rather than logical. They understand the value of a pioneering spirit, legendary history and true American style – and they’re proud of it.
As such, IMC came to us seeking our help with the launch of their 2023 Models. The result was this beautifully designed, on brand and on tone, direct mail piece that celebrated the heritage and vision of the Indian Motorcycle Company – encouraging everyone to "make the first move."
Credits
Mallory Schultze - Project Manager
Jessica Bjerga - Senior Project Manager
Melbye Christianson - Senior Project Manager
TJ Patrias - Supervisor, Client Strategy + Services
Ashley Skelly-Lekson - Senior Manager, Client Strategy + Services
Jason Rodriguez - Senior Manager, Client Strategy + Services
Meghan Shepard - Senior Director, Client Strategy + Services
Tom Lord - Creative Director
John Sheehan - Senior Copywriter
Tanner Quie - Director of XD
Honovi Ho - UX/UI Designer
Melissa Kiefer - Art Director
Robin Halonen - Senior Production Designer
Lisa Sundin - Senior Art Director
Jim Specht - Chief Experience Officer
Gabe Warnke - Copywriter
