Having Light: The Campaign for Wittenberg University microsite

About Project

The capital campaign microsite establishes the look and feel of the campaign, articulates the fundraising priorities for the widest possible audience, and capitalizes on emotional content to turn visitors into donors. E&Aco’s microsite for "Having Light: The Campaign for Wittenberg University" — a $100 million campaign for which we executed nearly all creative — ticks all those boxes. What’s more, the Witt Stories section of the microsite creates connections. Weekly social media posts (#wittstories) lead Witt’s most engaged Instagram, Facebook, LinkedIn and Twitter followers to havinglight.wittenberg.edu. More importantly, the creation of individual Witt Stories gives advancement and alumni relations staff a reason to connect continually with the campaign’s target audience: individual alumni. For a university as small as Wittenberg, close relationships between supporters and staff — no matter how good this campaign creative is — are the most important measure of success. Campaign creative that makes those connections possible is the best there is.