Unifying the Vision: The PGBS

About Project

The Peraton Brand Guidelines System (PGBS) is a comprehensive project designed to establish a clear, unified framework for how the Peraton brand is communicated both internally and externally. With over 18,000 employees across the United States and internationally, it is essential for the company to ensure consistent messaging and visual identity that resonates with our diverse audience, strengthens our competitive positioning, and aligns with our overarching business goals.
Recognizing the need for a formalized approach to brand communication, the Peraton creative team launched the PGBS project. This initiative was designed to empower stakeholders at all levels with a structured and accessible resource for understanding and representing the Peraton brand accurately. The guidelines reflect how the brand should be perceived—distinct, forward-thinking, and aligned with the values and aspirations of the company.
The PGBS incorporates key elements such as target audience analysis, brand positioning, and an in-depth assessment of the competitive landscape. By creating a singular, cohesive document, the PGBS serves as a strategic tool to guide all internal and external communications, ensuring that the brand message remains consistent, impactful, and positioned for long-term success.
This project not only addresses the immediate needs of the company but also sets the stage for future growth, making it a crucial component in Peraton’s ongoing efforts to maintain a strong, recognizable brand presence in an increasingly competitive marketplace.