fullthrottle.ai™️ Generates 47x ROI for Home Improvement Business - Hermes Creative Awards

fullthrottle.ai

West Chester, PA

fullthrottle.ai™️ Generates 47x ROI for Home Improvement Business

Category: Strategic Campaigns | Marketing | 302c.Integrated Marketing Campaign
About Project

This project showcases a transformative approach by fullthrottle.ai™️ in powering a remarkable integrated marketing campaign for Florida Window & Door. By harnessing the potential of first-party data and our patented technology, we delivered a campaign that not only surpassed the client's ambitious goal of a tenfold return on investment but significantly amplified it to a 47x ROI. Our strategy was anchored in identifying and engaging with households that visited the client's website without completing a contact form, a challenge intensified by the deprecation of third-party cookies and growing privacy regulations.

Utilizing the patented technology powering fullthrottle.ai™️, we deployed our Immersive Household® marketing strategy to target in-market households, guiding them through the purchase funnel toward high-value transactions. This approach was complemented by a highly targeted lookback campaign, leveraging AI to re-market to website visitors poised for purchase decisions in the recent past but who had not transacted. This strategic pivot not only recaptured otherwise lost opportunities but also generated over $80,000 in revenue from these engagements.

Florida Window & Door utilized fullthrottle.ai™️ to not just meet their set goals but to vastly exceed them, marking a milestone in effective audience identification, lead nurturing, and precision marketing in the face of evolving digital privacy norms. This campaign stands as a testament to the power of innovative data application and integrated marketing, setting a new benchmark for excellence in cookieless marketing campaigns.

Credits

Frank Patierno, VP of Strategic Partnerships

Matt Sillman, Performance Strategist

Jai Journay, Director of Marketing

Trent Morris, Senior Copywriter