Five9 at CCW 2023 - Hermes Creative Awards

Impact XM

Dayton, NJ
Impact XM is a global, full-service event and experiential marketing agency with over 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what we call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, Dallas, Denver, Los Angeles, Washington D.C., and London, England.

About Project

The Challenge
Five9 faced a pivotal challenge at CCW. Their objective was to elevate closed sales from both existing and new clients by increasing booth traffic and facilitating total on-site demos. The challenge was to design an impactful presence that would stand out in the crowded trade show environment.

The Solution
In response to the challenge, Impact XM crafted a remarkable trade show booth experience for Five9. This vibrant 50’ x 50’ booth structure was designed to serve a multitude of purposes, incorporating a live news desk for streaming broadcasts, two secure meeting spaces for executive discussions, double-sided demo stations enabling Five9 staff to conduct a record-breaking number of on-site demos, casual meeting spaces, and an engaging VR golf activation.

To add a touch of celebration and inclusivity, Five9 embraced Pride month by illuminating their booth in a vibrant rainbow on the first day of the event. They also distributed individual Progress Pride Flags and exclusive Five9 Pride enamel pins.

The Impact
The results were nothing short of spectacular. The scale and interactivity of Five9’s booth experience at CCW dominated the show floor, making it one of the largest and most captivating presences visible from all entry points. Five9 achieved record-breaking visits and demos, ultimately leading to the closure of a significant net new logo on-site. The booth became the undeniable highlight of the entire event, generating buzz and conversations that reverberated throughout the industry.