Five9 at CCW 2023 - Hermes Creative Awards

Impact XM

Dayton, NJ
At Impact XM, we believe every unforgettable experience starts with a powerful idea that connects, inspires, and creates lasting impact. That’s what makes us one of the top agencies in the experiential industry: we don’t just execute events; we build brand moments that matter. With over 50 years of experience, we’ve partnered with some of the world’s most respected brands to deliver experiences that move people and move business. Many of our client relationships span decades, with some partnerships exceeding 30 years. We design, build, plan, launch, and service programs that drive real results. Most importantly, we create the powerful idea that makes the greatest impact, one that connects your brand with your customers on a deeper level. What sets us apart? A signature approach that fuses strategy, creativity, and execution under one globally integrated model. A relentless focus on purposeful storytelling and experience design that prioritizes emotional connection and measurable outcomes. We’re strategists, creatives, and experience architects who understand that every detail counts, and that every interaction is an opportunity to strengthen brand loyalty. We aren’t just an experiential agency. We’re a purpose-driven ideas agency. We don’t just leave impressions, we create memories. And every experience has the power to transform the way people feel, act, and connect. While others focus on spectacle, we focus on substance—crafting experiences that are not only memorable but meaningful. We consider it all. Because we know—and you know—the impact is everything.

About Project

The Challenge
Five9 faced a pivotal challenge at CCW. Their objective was to elevate closed sales from both existing and new clients by increasing booth traffic and facilitating total on-site demos. The challenge was to design an impactful presence that would stand out in the crowded trade show environment.

The Solution
In response to the challenge, Impact XM crafted a remarkable trade show booth experience for Five9. This vibrant 50’ x 50’ booth structure was designed to serve a multitude of purposes, incorporating a live news desk for streaming broadcasts, two secure meeting spaces for executive discussions, double-sided demo stations enabling Five9 staff to conduct a record-breaking number of on-site demos, casual meeting spaces, and an engaging VR golf activation.

To add a touch of celebration and inclusivity, Five9 embraced Pride month by illuminating their booth in a vibrant rainbow on the first day of the event. They also distributed individual Progress Pride Flags and exclusive Five9 Pride enamel pins.

The Impact
The results were nothing short of spectacular. The scale and interactivity of Five9’s booth experience at CCW dominated the show floor, making it one of the largest and most captivating presences visible from all entry points. Five9 achieved record-breaking visits and demos, ultimately leading to the closure of a significant net new logo on-site. The booth became the undeniable highlight of the entire event, generating buzz and conversations that reverberated throughout the industry.