City of Pflugerville
Pflugerville, Texas, USA
Explore Pflugerville Tourism Rebrand
Client: City of Pflugerville - Communications Department
Category: Strategic Campaigns | Marketing | 306c. Branding Refresh
About Project
Embarking on a thrilling journey of reinvention, the City of Pflugerville decided to transcend the past decade's success with Pfuntx and set sail toward an innovative horizon in tourism. As the Trail Capital of Texas, Pflugerville beckons adventure seekers with open arms, inviting millennials and enthusiasts of active tourism to explore its vibrant landscapes and diverse community.
In a bold move, Pflugerville wanted to shed its old skin to reveal a brand that resonates with the heartbeat of the City's diverse community. Beyond the trails that weave through its scenic beauty, the city boasts a melting pot of different cultures, creating a vibrant and eclectic atmosphere in the heart of Central Texas. Pflugerville is an experience, a fusion of adventure and community that transcends the ordinary.
As the City of Pflugerville unveiled its rebranded identity in 2023, it beckoned you to embrace the excitement, seize the adventure, and become a part of a story that transcends time. Pflugerville is not just a location on the map; it's a lifestyle, a celebration, and an invitation to discover the trailblazing spirit that defines what Central Texas is all about. Get ready to embark on a journey where every step is a revelation, and every moment is an opportunity to forge memories that resonate with the essence of Pflugerville's bold new era in tourism.
Credits
Felipe Romero - City of Pflugerville Communications Director
Roger Heaney - City of Pflugerville Communications Assistant Director
Edwin Trevino - Creative Director GQS INTL
Flor Barajas - Graphic Design
Brittney Moreno - Communications Specialist
Karla Grzymala - Tourism & Marketing Coordinator
The City of Pflugerville's Communications Team embarked on a tourism rebranding journey to establish the city as an upcoming tourist destination. The team behind the rebranding effort had a vision that transcended boundaries, and with creativity and artistic flair, they brought the city's identity to life. The team crafted compelling narratives that resonate with the target audience, adding depth to the project. They shaped the brand's trajectory, ensuring that the final product reflects the city's unique offerings and connects with the vibrant community. This collaborative team did not just rebrand Pflugerville, but they also created an immersive experience that invites the world to embark on an exhilarating journey through the heart of Central Texas.
