DWNTWN Muncie: “Embrace the Original” - Hermes Creative Awards

Intersection

Muncie, IN
Intersection is East Central Indiana's go-to full-service agency for marketing strategy, brand management, digital marketing, and content marketing services. We prioritize meaningful partnerships with our clients and helping good people tell great stories because we know good marketing relies on genuine connections.

DWNTWN Muncie: “Embrace the Original”

Client: Muncie Downtown Development Partnership
Category: Electronic Media / Social Media / Interactive Media | Video | 156. Corporate Image
About Project

Muncie, Indiana is often the bud of the joke—in movies, television shows, and even among Hoosiers. But what people don’t realize is that Muncie is a city bursting with originality, especially in its downtown. To showcase this originality, we combined an engaging script and immersive storyboard to create a video that gives viewers a glimpse not only of what it’s like to be in downtown Muncie, but also what it means to truly “embrace the original.”

Credits

Zach Poor, Creative Director

Melissa Jones, Copywriter

Abby Hines, Account Manager

Tilt23, Video Production