Intersection

Muncie, IN

Intersection is East Central Indiana's go-to full-service agency for marketing strategy, brand management, digital marketing, and content marketing services. We prioritize meaningful partnerships with our clients and helping good people tell great stories because we know good marketing relies on genuine connections.

Direct Structures Digital Ad Campaign

Client: Direct Structures

Category: Electronic Media / Social Media / Interactive Media | Digital Advertising | 144c. Digital Ad Campaign

DSI_DigitalAdsCampaign.pdf

About Project

Direct Structures has implemented strategic digital advertising campaigns to achieve key business objectives, including increasing brand awareness, driving website traffic, and generating leads. These campaigns utilize a mix of Meta Ads and Google Ads to reach target audiences and promote Direct Structures’ offerings. Notable achievements include significant year-over-year growth in Google Ads performance, with impressions increasing by 143% in January 2025. Cross-channel analysis reveals a 108% increase in impressions and a 24% increase in clicks. Furthermore, website metrics demonstrate the campaigns' success in driving traffic and engagement, with website sessions increasing by 394% and total users increasing by 373% year-over-year. The campaigns also generated a combined 998 leads attributed to paid digital ads in 2025. The campaigns' focus on delivering relevant content and optimizing ad placements has contributed to these positive outcomes.

Credits

Dillon Carpenter, Digital Marketing Specialist
Sunny Clark, Graphic Designer
Zach Poor, Senior Designer
Mel Narlock, Content Specialist
Brandon Coppernoll, Managing Director