Destination: Muncie Collector’s Edition Experience Guide
Client: Destination: Muncie
Category: Print Media | Design | 40. Publication Overall
About Project
A once-in-a-lifetime solar eclipse, paired with the highly-anticipated launch of a new brand, calls for a celebration. The newly christened Destination: Muncie wanted to make a splash with visitors and locals alike with a special, limited-edition Experience Guide. Complete with compelling stories of local businesses and attractions, a comprehensive directory of can’t-miss spots, and engaging photography, this Experience Guide allows Muncie & Delaware County to stand out from neighbors across the region and state. The collector’s edition features a luxury, soft-touch cover with gold foil accents and earns its spot on coffee tables and shelves for seasons to come.
Credits
Zach Poor, Senior Designer
Melissa Narlock, Content Specialist
Eliza Guion, Copywriter
Sarah Byman, Account Manager
Scott Smalstig, Revenue Generation Strategist
Brandon Coppernoll, Managing Director