Delaware County Economic Development Strategic Communications Plan

About Project

Following a years-long FBI case involving a municipal organization in Muncie, an ongoing distrust between citizens and local leaders, and a series of proposed development projects gone awry, Delaware County had a less-than-ideal image—both internally and externally. To improve the county’s reputation and, therefore, economic growth, the redevelopment commission needed a strategic communications plan to better engage its residents and to market the county’s opportunity to outside investors, developers, businesses, and visitors.

This robust communications plan includes research, strategies with corresponding KPIs, a full media relations guide complete with a detailed list of dozens of recommended media contacts, a blueprint for a communications campaign, a suggested execution timeline, and more.