Vizient Culture Week Campaign - Hermes Creative Awards

Vizient, Inc.

Irving, TX
The nation's leading health care performance improvement company, Vizient helps members improve and fortify their market presence so they can concentrate on what they do best: provide high-quality care for patients. Our partnership model is rooted in listening and true collaboration to maximize the value of what we do. Together with our members, we build holistic solutions that serve as catalysts to shape excellence in care delivery at each organization we work with. As part of that company-wide effort, the Creative Media team provides video and podcast support.

Vizient Culture Week Campaign

Client: Vizient
Category: Strategic Campaigns | Public Relations/Communications | 77c. Internal Communication Campaign
Vizient_Culture_Book.pdf
Vizient_Culture_Week_Campaign.jpg
About Project

This 18-page, 8.25” x 10.75” saddle-stitched handbook was created to communicate Vizient’s core cultural values to over 5,000 employees. Photos of employees and colorful graphics came together to tell the story. For added engagement, the cover had a spinning wheel that readers could turn to discover the four primary values. The brochure was accompanied by an animated microsite that allowed the viewer to move through the content, and several additional videos. A social media campaign preluded the week and followed up with a thank you to all attendees.

Credits

Brochure Credits: 
Creative Director: Yvette Wheeler
Designer: Rex Gee
Illustrator: Rex Gee
Writers: Emily Elolf, Liz Lombardo, Leisa Kennedy
Photographers: Peter Kao, Sebron Snyder
Production Designer: David Vaught
Retoucher: David Vaught
Project Manager: Niall Turner
Marketing: Emily Elolf, Sharon Taylor, Elida Solis
Print Producer: Maressa Currie
Printer: Mark Watson, Colormark Printing
Paper Supplier: Clampitt Paper

 Microsite Credits:
Creative Director: Yvette Wheeler
Designer: Rin Preda
Writers: Emily Elolf, Liz Lombardo, Leisa Kennedy
Project Manager: Niall Turner
Retoucher: David Vaught
Animator: Rin Preda
Developer: Alma Najera, Jon Knigin (Advansiv)
Marketing: Emily Elolf, Sharon Taylor, Elida Solis