BRK Global Marketing

Charlotte, NC

Our Purpose Discover Significance. To help everyone discover what is truly important to them and to find their own purpose as a unique person and how they can positively influence and help the people around them on a daily basis. Our Vision Inspire Imagination. To continue to nurture new inspirational ideas from within and from the heart and mind so as to discover original concepts that become a reality. Our Mission Create with Passion. Real creations and concepts that are made with honesty and love from within that motivates everyone to want to strive to be better in order to make a difference in the end. Our Values Generosity toward the community Engaging with clients, employees, partners and their goals New ways to think outside the box Insightful ideas that resonate Uncommon dedication to quality and attention to detail Simplified marketing that get results as a team

Cotton Incorporated Lifestyle Monitor™ Website

Client: Cotton Incorporated Lifestyle Monitor™

Category: Electronic Media / Social Media / Interactive Media | Website Overall | 99. Informational

HermesAwards2023-CottonLifestyleMonitorWebsite.pdf

About Project

In addition to the URL provided, please view the PDF attached. The PDF shows the original website before redesign and additional stages of the project, such as brand development and wireframing, that led up to the new design for the website.

LIFESTYLE MONITOR OVERVIEW
The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ helps fulfill this mission by providing a range of marketing data and analyses to better inform decision makers on the global cotton supply chain. Since 1994, the Cotton Incorporated Lifestyle Monitor™ survey has measured consumer attitudes and habits relating to apparel, apparel performance, fashion, the environment, home furnishings, shopping, fiber selection, and other topics of interest. The ongoing research program utilizes a carefully-constructed series of questions that tap into consumer attitudes and behaviors.

PROJECT OVERVIEW
While people may be familiar with Cotton Incorporated because of their Fabric of Our Lives® campaign, many are unfamiliar with the resources the Lifestyle Monitor provides. If a user visited the original Lifestyle Monitor website, the user would become quickly overwhelmed, not knowing where to go or how to sort information.

The Cotton Incorporated team sought a website redesign from both a user experience and visual design perspective. The Cotton team did not have a brand developed for the Lifestyle Monitor, so a brand was created along with the website redesign. For the website redesign, a new strategy and navigation structure was developed, user roles were defined, user role visual way-finding icons were created, a new brand system was constructed, and a new visual layout was designed. Press, a new and important target user, got its own section on the new website.