360 Live Media

Washington, DC, DC

360 Live Media is a full-service events agency on a mission to make association events more valuable. We bring together the well-established event services of Smithbucklin and the innovative strategies of 360 Live Media to deliver total event management for any type of industry convening. From smart strategy to flawless execution, our integrated service delivery model elevates the experience for event organizers looking to modernize their approach, optimize their impact, and grow the show. 360 Live Media is a Smithbucklin company with offices in Chicago and Washington, DC.

Consumer Bankers Association Event Theme

Client: Consumer Bankers Association (CBA)

Category: Strategic Campaigns | Marketing | 317c. Other _____ | Nonprofit Association Event Theme

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About Project

CBA LIVE is the must-attend event for the retail banking industry. More than 1,700 senior-level bankers and those doing business with the banking industry gather from across the country to experience this premier event. CBA LIVE is where retail banking leaders convene to seek new insights, pressure-test thinking, and learn best practices that will help them maintain and extend their advantage in the market. CBA LIVE offers top-notch programming tailored toward professionals motivated to learn new trends and share ideas with the most influential decision-makers in the business.

This year's theme, NEXT, signaled a new era for the banking industry—promising attendees that CBA LIVE is the place to be to learn what's next for their banks. The theme "cityscape" vector creative was hand-illustrated by Art Directors at 360 Live Media specifically for CBA LIVE. The cityscape not only functionally represented the different verticals within the banking industry (i.e. automotive lending, risk mitigation, etc). It also reminded attendees that change is coming around the corner in terms of regulation and that attendees need to be ready for what's next so they can be prepared to help their communities continue to thrive.