Founded in 1995, CMRignite is one of the nation's leading cause marketing agencies. The agency provides full-service strategic communications services to corporate, nonprofit and government clients and specializes in behavior change marketing campaigns. Recently named to the Inc. 5000 list of fastest growing companies in the country, the agency offers an integrated suite of services including: creative, digital and web, paid media, public relations, research, social media. For more information, please visit cmrignite.com or call (414) 247-9898.
Children’s Hospital WI Primary Care Campaign
Client: Children's WI
Category: Strategic Campaigns | Marketing | 301c. Marketing/Promotion Campaign
About Project
Children’s WI partnered with CMRignite in 2024 to develop a research-based integrated Primary Care Communications campaign that aimed to clearly articulate CW's position as a primary care provider, increase awareness and improve the perception of the primary care services offered at CW, and increase the number of primary care patient leads. The overarching campaign objective was to establish CW as the first choice for pediatric primary care for children and their families in Southeastern WI. The campaign included multiple components including research, strategy planning and creative concepting which resulted in a 30 sec promotional video, digital display ads, direct mail, print ads and social media content.
Hermes Creative Awards Winner
