TESSA Marketing + Technology
Category: Electronic Media / Social Media / Interactive Media | Website Overall | 97. Educational Institution
Captivating imagery. Brand-defining design. Engaging on-site content that speaks the language of the target market. Fueled by a traffic-doubling SEO campaign. That's the new CampusWorksInc.com - and it's making a tremendous impact improving our client's lead generation.
As the centerpiece of a comprehensive Digital Marketing campaign, TESSA Marketing + Technology with our design and branding partner, Apertures, developed a memorably attractive, purpose-driven website for CampusWorks, an established consultant for institutions of higher education. The site has exceeded all expectations for its purpose: Engagement and lead generation.
Engagement metrics have shot through the roof since TESSA launched CampusWorks' new website in June 2022. Between July 2022 and January 2023, average session duration soared 95% and total sessions went up 91% compared to the previous year. Plus, pages per session increased by 75%, while the bounce rate is down 22%.
We achieved these amazing results by dramatically upgrading the site's graphics and photos, optimizing its content, simplifying navigation, and significantly enhancing the user experience with embedded video and other multimedia. Plus, we strategically positioned highly visible calls-to-action, which has driven more conversions of visitors to become CampusWorks customers.
Furthermore, CampusWorksInc.com is a flagship for the CampusWorks brand. The site's text, buttons, frame trim, and icons all reinforce the blue/green/orange color scheme, while a front-page rotator immediately engages visitors, directing them quickly to the solutions only CampusWorks can offer.
Powered by vastly improved SEO techniques focused on lead generation, TESSA has created a custom website that holds users' attention longer and converts more of them into customers. CampusWorksInc.com is a stellar example of the exceptionally impactful Website Design & Development services offered by TESSA Marketing + Technology.
TESSA Marketing + Technology (Kevin Callen, president)
Apertures Inc. (Paul Gormont, principal partner)
BrandPlanet® (Jennifer Grinnell, brand director)