Breaking the Glass Ceiling
Client: International Women’s Forum
Category: Electronic Media / Social Media / Interactive Media | Web Creative | 122. Website Design
About Project
Empowering Women’s Leadership Through Digital Excellence
The International Women’s Forum (IWF) is an invitation-only network of the most accomplished women leaders across the globe. Founded in New York City in 1974, IWF’s mission is to advance women's leadership and champion equality worldwide. Today IWF is comprised of over 7,500 preeminent women from various professional sectors, spread across 33 countries and contributing to 74 local forums.
Breaking the Glass Ceiling
With a mission to support the world’s most accomplished women, IWF faced the challenge of an outdated digital presence that struggled to keep pace with its dynamic membership and ambitions. It needed a website that not only reflected the prestige and global reach of the network but also supported its growth, enhanced engagement with current members, attracted new members and funders, and served as a powerful ambassador for the IWF brand.
To transform this vision into reality, IWF entrusted Taoti Creative with the website redesign. Our approach was holistic, focusing on a detailed discovery process, user experience (UX) optimization, content strategy, and the framework for its future growth.
