Bold Orange Company
Minneapolis, MN, United States
BOUsted Mocktails Campaign
Client: Caribou Coffee
Category: Strategic Campaigns | Marketing | 309c. Social Marketing Campaign
About Project
As more and more GenZ-ers say no to alcohol and yes to mocktails, our client Caribou Coffee saw an opportunity. Since this age group is more focused on their health and making healthier choices, they're more likely to choose a mocktail at the bar, or in this case, as an afternoon pick me up.
The BOUsted mocktail was born as the perfect refresher (that isn’t coffee) but offers a balanced “boust” to energize customer's afternoons.
Credits
Rebekah Gustin - SVP, Client Strategy and Services
Allie Rangel – Group Creative Director
Lisa Sundin – Design Director
Chloe Wasserburger – Copywriter
Robin Halonen – Sr. Production Designer
Sarah Crawley – Editor/Animator
Danielle Mallaro – Sr. Project Manager
Rayni Pemble – Sr. Media Strategist
Hermes Creative Awards Winner
