American Licorice Company
La Porte, Indiana, United States
American Licorice – Family Fright Night Game Box
Category: Strategic Campaigns | Marketing | 301c. Marketing/Promotion Campaign
About Project
The American Licorice - Family Fright Night Game Box was a limited eCommerce release on our https://shop.americanlicorice.com/ eCommerce store, leading up to Halloween. The campaign included a landing page, social posts, influencer content, video animation, e-blasts, and SMS messages.
The box was an overwhelming success, with very positive consumer feedback, 40% of people purchasing additional items, and it sold out before Halloween.
The custom game-board box retailed for $19.99 and included:
• (2) 99105 - 4oz Trays of RED VINES Candy Corn Twists
• (2) 99261 - 4oz Trays of RED VINES Pumpkin Spice Twists
• (2) 99145 - 3.2oz Trays of SOUR PUNCH Spooky Straws
• (2) 0.5oz Pouches of SOUR PUNCH Bats & Pumpkins
• (2) TORIE & HOWARD Halloween Lollipops
• (4) Game Pieces with Game Piece Stickers
• (1) Die
• (2) SOUR PUNCH LED Bracelets
• (1) Halloween Puzzle
• (1) RED VINES Pumpkin Scoop
• (1) Sticky Hand
• (2) SOUR PUNCH Glow in the Dark Cups
Credits
Austen Huth - Senior Graphic Design Specialist & Creative Project Lead
Mike Goodpaster - Social Media Marketing Manager & Marketing Project Lead
Colby Aitchison - Video & Animation Producer
Janelle Paisley - Creative Director
Megan Seibert - Graphic Design Specialist
Kenny Applegate - Graphic Design Specialist
Rachel Nuner - eComm Content Strategist
Brittany Wyatt - Digital Merchandiser & Website Developer
Influencer - Daisy Vazquez Sanchez - @daisyquezchez
