Aiming For The Moon(Shot): Cancer Cabinet Community Conversation On Breast And Gynecologic Cancers - Hermes Creative Awards

Titan Alpha

Washington, DC
Titan Alpha is a joint venture of PFS and CVP. This joint venture is built upon a well-established partnership that dates back to an October 2017 Mentor-Protégé Agreement between our two companies.

Aiming For The Moon(Shot): Cancer Cabinet Community Conversation On Breast And Gynecologic Cancers

Client: U.S. Department of Veterans Affairs (VA); National Oncology Program (NOP)
Category: Strategic Campaigns | Public Relations/Communications | 82c. Live or Virtual Event
About Project

On Wednesday, May 4, 2022, Department of Veterans Affairs (VA) health leaders, along with representatives from private and public healthcare organizations, hosted a Cancer Cabinet Community Conversation as part of the White House Office of Science and Technology Policy’s Cancer Moonshot Initiative. VA, one of several government organizations to hold a virtual roundtable that day, focused on the agency’s lung precision oncology program to advance cancer treatment.

VA’s roundtable Aiming for the Moon(shot): Accelerating Lung Cancer Care and Research was held at 4 p.m. ET. Event participants discussed lung cancer prevention, screening, treatment, and research. From the Veterans Health Administration, participants included Carolyn Clancy, M.D., Assistant Under Secretary for Health for Discovery, Education and Affiliate Networks and Michael Kelley, M.D., Executive Director, National Oncology Program.

VA’s May 4th, 2022 Cancer Cabinet Community Conversation was the most-watched digital event of the day out of all of the federal health care agencies, including the Department of Defense, the National Cancer Institute and the Centers for Disease Control. On the day of, the viewership peaked at 330 participants, gained over 2,000 views within 48 hours, and to date, has over 3,000 views.


Linda Torres, DNP, CRNA, U.S. Department of Veterans Affairs (VA)
Michelle Spivak, U.S. Department of Veterans Affairs (VA)
Marissa Smith, Senior Manager, Titan Alpha