Acrisure Arena - Hermes Creative Awards

Medium Giant

Dallas, TX
We are Medium Giant — a uniquely positioned company with local, regional, and national offices in Dallas, Denver, and Tulsa. We have built a model that combines our multiple divisions into one unified, innovative vision, including our strategic digital marketing agency; our legacy advertising organization and marketer of The Dallas Morning News; and our creative agency. We are focused on connecting businesses with the right consumers at the right time and the right place with a full portfolio of media, marketing, and creative capabilities. Making these connections is our “why.” Medium Giant clients trust us with their brands. That means we stop at nothing to reach every relevant audience, deliver results, and show a clear return on their investment.

Acrisure Arena

Client: Acrisure Arena
Category: Strategic Campaigns | Marketing | 304c. Company Branding
About Project

Inspired by mid-century modern architecture (also referenced in the arena’s angular volumes), this concept is a visual evolution of the brand elements that were provided to us. We developed an abstract supergraphic capturing the built environment, the desert and the Palm Springs aesthetic, which can be used in any application as background or framing device. The use of impactful typography and vintage-inspired support graphics give this concept a retro vibe that also feels fresh and contemporary.

In 60 days, Medium Giant executed 54 creative deliverables including brand standards guides, social media templates, backstage venue wall wraps, merchandise, event posters, OOH billboard campaign, in-arena signage, and more.