Medium Giant is a media and marketing company with strengths in intelligence-driven, technology-enabled strategy, creative, and media services. Our purpose-driven curiosity pushes us to investigate further and challenge convention to break from the status quo because business growth requires positive change. Our divergent thinkers devise strategies that deepen connections, expand influence, and scale success for our ambitious and growth-oriented clients.
We relentlessly pursue what’s possible to transform uncertainty into opportunity and risk into reward.
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Acrisure Arena
Client: Acrisure Arena
Category: Strategic Campaigns | Marketing | 304c. Company Branding
About Project
Inspired by mid-century modern architecture (also referenced in the arena’s angular volumes), this concept is a visual evolution of the brand elements that were provided to us. We developed an abstract supergraphic capturing the built environment, the desert and the Palm Springs aesthetic, which can be used in any application as background or framing device. The use of impactful typography and vintage-inspired support graphics give this concept a retro vibe that also feels fresh and contemporary.
In 60 days, Medium Giant executed 54 creative deliverables including brand standards guides, social media templates, backstage venue wall wraps, merchandise, event posters, OOH billboard campaign, in-arena signage, and more.
Hermes Creative Awards Winner
