Avid Core LLC

Woodbridge, VA
Avid Core creates inclusive messaging that resonates with even hard-to-reach audiences. We’re proactive communicators and avid problem solvers. We craft concepts that make people feel, buy in, and take action. Avid Core is an economically disadvantaged, woman-, minority-owned small strategic communications firm committed to building trusted relationships. We are strategy-driven storytellers, problem solvers, and decision-makers. We specialize in key message development, audience identification, education outreach, digital material and presentation development, cultural and language translation, and market research. Co-founders Amanda Roberts and Virginia Quiambao Arroyo launched Avid Core in 2020 in an effort to improve communication and outreach processes for our communities.


Client: County of Los Angeles
Category: Print Media | Design | 40. Publication Overall
About Project

In recent years, the County of Los Angeles has been active in both uplifting the true histories of what is now known as Los Angeles County and in prioritizing equity for its communities. On July 13, 2021, Supervisors Hilda L. Solis and Janice Hahn authored a motion to acknowledge and apologize for the historical mistreatment of California Native Americans by Los Angeles County. The motion stated that it is “critical that truth-telling begins with the First Peoples of what is now known as the County of Los Angeles, and that the histories and the people who have been intentionally erased are acknowledged and receive official apologies.”
The motion directed the Los Angeles City/County Native American Indian Commission (LANAIC), the Executive Director of Racial Equity, and other relevant County departments to work in collaboration with local Tribes to explore and examine the historical record and relationship between the County and California Native Americans, including the County’s policies, procedures, and practices that may have harmed California Native Americans and to develop a public statement that acknowledges, corrects, and disseminates the true historical record of the County and its respective departments including testimony from local tribal governments and impacted communities and with respectful collaboration and consultation with California Native Tribes.
Over a nine-month period in 2022, the LANAIC, in partnership with the Chief Sustainability Office and the Department of Arts and Culture, met with designated representatives from five local Tribes. A culminating report entitled “We Are Still Here,” A Report on Past, Present, and Ongoing Harms Against Local Tribes includes an accounting of the history of the First Peoples of the region. The report reflects the thoughts, wishes, needs, and recommendations of representatives from the Fernandeño Tataviam Band of Mission Indians, Gabrieleno/Tongva San Gabriel Band of Mission Indians, Gabrielino Tongva Indians of California Tribal Council, San Fernando Band of Mission Indians, and San Manuel Band of Mission Indians.
Avid Core, as a sub-contractor to Cogstone and in partnership with Kearns and West, worked with Los Angeles County Department of Arts and Culture and Los Angeles City/County Native American Indian Commission to gather feedback from Tribes whose traditional lands intersect with Los Angeles County’s boundaries and develop this award-winning report.


Photographers Johnny Pérez and Josef Jacques captured the portraits of Tribal members featured in the report.

Avid Core's creative director and graphic designer, Sarah Cox, ensured the visual look and feel of the final report matched its important content.