2025 Spring Appeal - Hermes Creative Awards

Mote Marine Laboratory & Aquarium

Sarasota, Florida, USA
Mote Marine Laboratory & Aquarium, based in Sarasota, Florida, has conducted marine research since its founding as a small, one-room laboratory in 1955. Since then, Mote has grown to encompass more than 20 research and conservation programs that span the spectrum of marine science: sustainable aquaculture systems designed to alleviate growing pressures on wild fish populations; red tide research that works to inform the public and mitigate the adverse effects of red tide with innovative technologies; marine animal science, conservation and rehabilitation programs dedicated to the protection of animals such as sea turtles, manatees and dolphins; and much more. Mote Aquarium, accredited by the Association of Zoos & Aquariums, is open 365 days per year.

2025 Spring Appeal

Category: Print Media | Advertising | 1. Direct Mail Piece
About Project

For Mote's first spring appeal in several years, we wanted to create an eye-catching piece that touched on the many facets of Mote's incredible work and focused on our core function as a working research laboratory. By crafting our appeal to resemble a field notebook, we were able to immerse recipients in the spirit of exploration and discovery that drives Mote’s mission. The handwritten annotations, sketched illustrations, and layered textures brought an authentic, personal feel to the piece—inviting supporters to step into the shoes of our scientists. This creative approach helped convey the urgency and impact of our research in a visually compelling way, while reinforcing the hands-on, inquiry-driven ethos that sets Mote apart.

Credits

Content by Emma McIntyre
Graphic Design by Kevin Toshner