2025 Spring Appeal
Category: Print Media | Advertising | 1. Direct Mail Piece
About Project
For Mote's first spring appeal in several years, we wanted to create an eye-catching piece that touched on the many facets of Mote's incredible work and focused on our core function as a working research laboratory. By crafting our appeal to resemble a field notebook, we were able to immerse recipients in the spirit of exploration and discovery that drives Mote’s mission. The handwritten annotations, sketched illustrations, and layered textures brought an authentic, personal feel to the piece—inviting supporters to step into the shoes of our scientists. This creative approach helped convey the urgency and impact of our research in a visually compelling way, while reinforcing the hands-on, inquiry-driven ethos that sets Mote apart.
Credits
Content by Emma McIntyre
Graphic Design by Kevin Toshner