2023 State of Manufacturing Integrated Marketing Campaign - Hermes Creative Awards


San Francisco, Bay Area US
Fictiv was founded in 2013 to eliminate a major bottleneck in new product development: custom mechanical part sourcing. The traditional process of finding, vetting, and managing suppliers, getting quotes, and tracking orders across many vendors is incredibly resource-intensive and fraught with miscommunication, delays, and mistakes. These barriers make hardware development a slow, painful, high-risk endeavor. Fictiv has engineered a new approach — one that streamlines workflows to eliminate the barriers to innovation and unleashes the creativity of engineers. How? We’ve built an intelligent custom manufacturing operating system, to deliver speed, connect you to a group of globally-networked and highly-specialized manufacturing partners, and ensure success by applying a team of dedicated and caring quality engineers, logistics specialists, supply chain managers, and customer success representatives. Come experience the Fictiv difference for yourself!

About Project

State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions.
Campaign results (June 2023 - April 2024)
- Potential reach: 209.4M
- 688 backlinks from 46 referring domains
- 7K website users (4.7K new)
- 600+ e-book downloads
- 375 webinar registrants


Ricky Frohnerath, Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva