2023 State of Manufacturing Integrated Marketing Campaign
Client: Fictiv
Category: Strategic Campaigns | Marketing | 302c.Integrated Marketing Campaign
About Project
State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions.
Campaign results (June 2023 - April 2024)
- Potential reach: 209.4M
- 688 backlinks from 46 referring domains
- 7K website users (4.7K new)
- 600+ e-book downloads
- 375 webinar registrants
Credits
Ricky Frohnerath, Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva