360 Live Media

Washington, DC, DC

360 Live Media is an event strategy, marketing and design agency that helps associations and organizations maximize their impact and advance their mission. We drive tangible business results by helping organizations modernize their approach to events, membership, and revenue.

Consumer Bankers Association Event Theme

Client: Consumer Bankers Association (CBA)

Category: Strategic Campaigns | Marketing | 317c. Other _____ | Nonprofit Association Event Theme

CBALIVE2023_NEXT_EmailSignature_v2_1013221.jpg

CBALIVE2023_NEXT_RGB_Full-Lockup_Horizontal_Black.png

360_CBA_CBALIVE2023_IdentityStyleGuide_1014221 (1).pdf

CBA-Booklet.png

CBA-Hoodie.png

About Project

CBA LIVE is the must-attend event for the retail banking industry. More than 1,700 senior-level bankers and those doing business with the banking industry gather from across the country to experience this premier event. CBA LIVE is where retail banking leaders convene to seek new insights, pressure-test thinking, and learn best practices that will help them maintain and extend their advantage in the market. CBA LIVE offers top-notch programming tailored toward professionals motivated to learn new trends and share ideas with the most influential decision-makers in the business.

This year's theme, NEXT, signaled a new era for the banking industry—promising attendees that CBA LIVE is the place to be to learn what's next for their banks. The theme "cityscape" vector creative was hand-illustrated by Art Directors at 360 Live Media specifically for CBA LIVE. The cityscape not only functionally represented the different verticals within the banking industry (i.e. automotive lending, risk mitigation, etc). It also reminded attendees that change is coming around the corner in terms of regulation and that attendees need to be ready for what's next so they can be prepared to help their communities continue to thrive.