King is a full-service marketing, advertising, public relations and digital media agency founded in 1999 by Coleen King. We focus on meaningful work that creates positive change for our clients. Woman-owned and built on the value of genuine relationships, King is known for moving the needle with research-based strategies and exceptional creative.
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Client: Genesee Health System
Category: Digital Marketing & Communication Campaigns | 2c. Digital Marketing Campaign
About Project
Genesee Health System (GHS) is addressing the nation’s mental health crisis head-on by expanding its services and reaching beyond its traditional client base. To get the word out, GHS partnered with King Media to launch a two-year multi-media campaign. The campaign was launched to achieve three primary objectives:
1. Revitalize the GHS brand identity
2. Bolster community awareness and education
3. Attract quality professionals to open positions at GHS
Campaign tactics include broadcast television and radio, streaming audio, audience-based display, video pre-roll, digital billboards, gas station video, and Facebook and Instagram advertising.
dotComm Awards Winner
