Wickenburg Community Hospital Foundation - dotComm Awards

Ruby Slipper Designs

Ashland, OR
Ruby Slipper is a digital, marketing, and branding agency focused on the greater good. We delight in working with non-profits to amplify their mission. We specialize in strategic, lively brainstorming and creating fresh designs, all focused on broadcasting mission-driven work.

Wickenburg Community Hospital Foundation

Category: Website | 26. Nonprofit
About Project

Wickenburg Community Hospital serves an area of 3,300 square miles in rural Arizona. Their Foundation provides critical fundraising to help the hospital offer city-caliber services to its beloved community.
We quickly learned that Wickenburg is a spirited community filled with neighborly goodwill and a tight-knit group of residents. The new site would need to authentically resonate with the rural Arizona communities. As such, we decided to feature as much custom photography as possible, showcase stories about locals who have been saved by hospital services, and communicate the breadth and depth of their fundraising projects.

The ability to easily donate is of course a top goal, and one that we achieved with our bold Donate button and many ways to give. It’s clear to understand the projects that support the hospital by looking at Funding Areas as well as the Foundation’s history page. Annual fundraising events are prominently featured and include beautiful photos by Sam Erdmann, a longtime Arizona resident.

We love this creation and know it will serve as a beacon of information as the Foundation works hard to support their local hospital.


Account Manager and Designer: Erin O'Kelley Muck
Lead Designer: Dena Bahar
Graphic Designer: Ashley Nunes
Copywriter: Rachel Koning
Programmer: Fiew Gerk