Website Redesign – International Collection - dotComm Awards

QNY Creative

New York, NY
QNY is an award winning boutique, interdisciplinary design and marketing agency with a team of experts at the intersection of design, digital and performance. We are based in the heart of Manhattan in New York and have had the privilege of defining some of the most visible lifestyle brands in hospitality, consumables and beauty. Our approach is designed to mirror the customer purchasing funnel to inspire the journey from discovery to brand advocate. It takes an interconnected digital system built on the foundation of a strong narrative which is communicated through digital, content and website. It culminates at key points of conversion, enriches the experience and facilitates interaction. We design and build brands for big and emerging brands. The QNY design team creates effective and engaging digital brand experiences through websites and digital campaigns. We offer our clients all the benefits of a digital marketing agency, with creative directors, visualizers, UX designers, developers, project managers and marketing specialists who specialize in their field. Having worked with big and emerging brands in consumer packaged goods and hospitality, our team is uniquely positioned to connect consumers to products and experiences that are right for them through websites that are designed and built to be optimized for search, engagement and conversions. Founded in 2008.

About Project

International Collection is the premium specialty oil brand of AAK International Ltd, one of the world’s leaders and innovators in the field of oils and food ingredients, which operates a dedicated production facility for its specialty products, designed to meet and surpass the most stringent standards required by the world market.
In their journey of positioning themselves as a premium, high-quality oil brand, International Collection approached QNY Creative to create a visually appealing and captivating website to reflect the brand’s identity and personality. The primary goal of the website redesign was to visually align with the brand’s core values- being a global inspiration for sophisticated home chefs with an extensive range of world-class quality specialty oils and ingredients, in an educational and fun way.
Modern, stylish with a luxury touch- inspired by packaging elements such as the watercolors, and easy navigation became core elements of the design. Throughout the website, QNY focused on emphasizing the wide range of products, their qualities, and use cases.
Through the usage of high-quality imagery and stylish and unique recipe creations, QNY aimed to deliver visually appealing content that conveyed the brand’s story and to capture and inspire the users.
By merging aesthetics and functionality, QNY Creative successfully relaunched International Collection’s website, improving on showcasing the brand’s identity, versatility, and premium, world-class quality.


Creative Director: Ezio Burani
Art Director: Ana Camero
Graphic Designers: Patricia Gonzaga, Ilya Volgin

Chief Marketing Director: James Ferranti
Strategy & Project Management: Marijke Thielen
Copywriter: Maya Saltzman
Web Developer: Edison Jimenez
Client/Marketing: Rachel Neale & Ameer Majidi
Marketing: Shirley Klose & Pepper Bynum