Voices of Change: Stories from Diverse Clinical Trial Participants

About Project

Earlier this year, Merck worked with Jumo Health to create a video series that shared authentic and relatable patient stories to highlight the importance of diverse representation in clinical trials. For this project, Jumo Health partnered with the I Choose Life Foundation (ICLF) to identify former clinical trial participants from diverse backgrounds willing to share their experiences and perspectives. In addition to filming the unique stories of each individual, Jumo Health also facilitated a roundtable discussion with all the participants, creating a supportive and comfortable environment which led to candid and insightful conversations.

In total, Jumo Health developed three individual patient videos and one video of the moderated roundtable, creating versatile content vignettes to leverage across multiple online platforms and
social media channels. The videos were study-agnostic, allowing Merck to use them for multiple studies and corporate initiatives. In light of the recent FDA guidance on diversity action plans in
clinical trials, requiring more diverse participants to be included, initiatives like this are critical to improving diversity, equity, and inclusion (DE&I) recruitment efforts. By allowing minority participants to see themselves represented in clinical trials, this video series has helped Merck build credibility and trust amongst these communities in advance of their upcoming clinical trials.