VIDAPAY ME! $100K Giveaway
Client: T-CETRA
Category: Achievement | Team Achievement | 402.Team Achievement’s Specific Project Achievement
About Project
On October 1, 2021, T-CETRA launched the “VIDAPAY ME! $100K Giveaway”, a 12-week gameshow-themed B2B promotion designed to drive revenue, increase retailer and master agent engagement, strengthen brand awareness, and create new buying behavior. Our overall goal was an 8% Q4 YOY sales lift.
The challenge we addressed when conceptualizing and executing a holiday sales promotion was how to keep the retailer base engaged over such a long period as well as how to drive incremental sales and VIDAPAY Marketplace purchases. Our retail base needed an incentive to continually transact on the VIDAPAY portal for their wireless product and service needs, i.e., wireless activations, top-ups, and/or device procurement. To achieve this, we developed a game show theme (“VIDAPAY ME!”) built upon the VIDAPAY name that could utilize numerous creative and gamified marketing assets throughout the promotion to incentive dealers to participate in the giveaway.
Because of retailers’ language barrier, the promotion also needed to be told visually. It also needed to relay an engaging story over time, attract the audience with personal stories from dealers, and conclude with a suspenseful ending. To achieve this, we created over 150 assets, including spotlight videos, emails, banners, and social posts highlighting weekly winners, all to excite dealers and inspire them to continue participating in the giveaway for a chance to win the grand prize of $20,000.
The wildly successful B2B promotion accomplished all of the above (for the first time) and ultimately exceeded all written expectations and goals, delivering tangible sales and record-breaking engagement results. Please see the accompanying supporting data that discusses specific results and KPI’s in-depth.
