Toschi Amarena – Website redesign - dotComm Awards

QNY Creative

New York, NY
QNY is an award winning boutique, interdisciplinary design and marketing agency with a team of experts at the intersection of design, digital and performance. We are based in the heart of Manhattan in New York and have had the privilege of defining some of the most visible lifestyle brands in hospitality, consumables and beauty. Our approach is designed to mirror the customer purchasing funnel to inspire the journey from discovery to brand advocate. It takes an interconnected digital system built on the foundation of a strong narrative which is communicated through digital, content and website. It culminates at key points of conversion, enriches the experience and facilitates interaction. We design and build brands for big and emerging brands. The QNY design team creates effective and engaging digital brand experiences through websites and digital campaigns. We offer our clients all the benefits of a digital marketing agency, with creative directors, visualizers, UX designers, developers, project managers and marketing specialists who specialize in their field. Having worked with big and emerging brands in consumer packaged goods and hospitality, our team is uniquely positioned to connect consumers to products and experiences that are right for them through websites that are designed and built to be optimized for search, engagement and conversions. Founded in 2008.

About Project

Toschi approached QNY Creative in search of a web solution for the rollout of their Amarena Cherries product line. The website would echo the brand’s existing combination of tradition and sophistication, alongside the simplicity of the Italian tradition. The result is a streamlined website that seamlessly brings the Amarena product line into the modern era of the American market.
The Amarena website features a vibrant, yet minimalistic visual approach, showcasing the product line along with Toschi's storied history throughout the years since the company's inception in 1945. The site opens up with an animated product-focused hero section with
Amarena cherries floating around the Amarena Heritage Jar. Showcasing the packaging and cherries simultaneously above the fold serves as an attention grabbing introduction to the product that is new to many American customers. A curated collection of various recipes draws the customer in by demonstrating creative use cases for Amarena cherries.
The new Toschi Amarena website effectively unveils the unique properties of the product to the American consumer market, while modernizing the brand's visual direction and upholding the
historic legacy of this classic Italian product.


Agency: Qny Creative / Qreactive
Creative Director: Ezio Burani
Digital Design Director: Dan King
Art Director: Ana Camero
Graphic Designers: Marija Schmitt, Ilya Volgin
Web Developer: Edison Jimenez
Project Management: Faith Igbinovia, Marijke Thielen