About Project
San Jose Water’s (SJW) newsletter was launched in August 2022 as an additional communication channel to reach SJW customers and provide important news and engaging insights about the company. The first newsletter spearheaded an opt-in email campaign that allowed customers to unsubscribe if they weren’t interested in receiving updates, which helped us to build out a highly qualified list of interested contacts from the start. Our newsletters keep customers informed about a host of SJW happenings, including infrastructure updates, community events, employee spotlights, and regulatory directives, as well as share conservation tips and information about water technology and sustainable resource management. Since the launch of the newsletter, SJW’s mailing list has grown over 50%. It is mailed out monthly to over 171,000 customers and achieves a 55% average open rate (one edition even topped 63%)!
