Robert Wood Johnson Foundation – Every Little Step Counts - dotComm Awards

Cronkite Agency

Phoenix, Arizona
At Arizona State University's Cronkite Agency, students serve real clients with public relations, digital marketing, brand content and bilingual engagement work. The Cronkite Agency offers clients a full range of services including strategy development, public relations, digital marketing, integrated communications, audience and market research, internal and external stakeholder engagement, content development, paid and organic social media campaigns, SEO, paid search advertising and analytics.

Robert Wood Johnson Foundation – Every Little Step Counts

Client: Robert Wood Johnson Foundation
Category: Video | 161. Student Production
About Project

During the spring 2023 semester, the Cronkite Agency, a student-powered strategic communications and digital marketing firm serving real-world clients, worked with the client, the Robert Wood Johnson Foundation (RWJF). RWJF awarded the Walter Cronkite School of Journalism and Mass Communication at Arizona State University a grant to create public relations, community education outreach and digital marketing campaigns aimed at the Spanish-speaking parents of young children in the Southwest. The grant was used in the Cronkite Agency by the student team in order to support RWJF’s Every Little Step Counts (ELSC) diabetes prevention program. As seen in the uploaded folder, the student team produced various videos to promote healthy eating within the community aimed at both Spanish-speaking and non-Spanish speaking audiences.

Credits

Student team - Yamileth Cabrera, Nicholas Elsner, Annette Garcia, Michayla Lopez, Daniel Ochoa, Mia Powell, Bella Schneider, and Annia Zavala
Professors - Nicole Macias, John Nicoletti and Abby Zufelt