Pavion | Consolidating 15+ Brands and Service Offerings Into a Single Brand and New Website - dotComm Awards


310 Culvert St #401, Cincinnati, OH 45202
We help visionary leaders and brands all over the world, from startups to Fortune 100s build stories, brands and businesses rooted in truth. Hyperquake was founded in 1986 to help brands and companies in the midst of a shift – and those that want to create one. We uncover the core challenge(s) our partners are facing today to help them make choices to create the future of their business that doesn’t exist yet. The truth is, change is uncomfortable, yet inevitable. Over three decades, we’ve evolved to guide our partners to growth. From interactive and experiential storytelling, brand and business building, and digital activation, into a multi-solution network to give partners the transformation that businesses need to be ready for what’s coming in the future. Whether we’re building stories and experiences for brands to engage with their customers, building brands that contextualize human insights, or building businesses by helping corporations and venture capital groups de-risk innovation, we love working with the people we serve. We offer multiple services with one consistent goal — cultivate lasting loyalty. Human-Centered Brand Building Business Acceleration & Innovation Strategy and Design Rapid Concept Creation Front End Innovation Immersive Installations & Environments Customer Experiences Strategic Digital Services

About Project

CTSI was rapidly growing through merger and acquisition. As their portfolio grew to 15+ companies with a collection of different markets, value propositions, and employees, they were in need of a united brand structure, messaging synergy, and identity that would put them in the best position to win new business, particularly in large enterprise.
Hyperquake built a new consolidated brand—Pavion— and website, to reposition them in the market, aligning to their distinct value and growth goals. The website's architecture, brand messaging, visual identity, and customer experience were intentionally designed to unify the many brands and services into a single ethos, value proposition and simplified offering of solutions to empower their cross-selling strategy. It has become the central location for Pavion to engage all current and prospective B2B customers.
With the help of this transformation, Pavion has successfully unified their portfolio of companies into one brand and grown more than 300% in the first year, doing what they do best -- connect and protect people.
CTSI is the parent company (one of the 15+) who has engaged majority of the acquisitions. Here is their original website for reference:
Case Study for More Information: