Marketing Velocity Reimagined

About Project

Cisco Marketing Velocity: Redefining the Digital Co-Marketing Experience
Cisco Marketing Velocity (MV), formerly known as Cisco Marketing Velocity Central (MVC), has evolved from a self-serve partner marketing automation tool into a comprehensive, digital co-marketing experience designed to empower partner demand generation. MV enables partners to co-brand with Cisco’s partnership logo, nurture leads with customizable campaigns, leverage an exclusive suite of dynamic marketing assets, utilize account-based targeting for contact management and engagement tracking, and even hire agencies using marketing funds—all to drive greater impact and results.
With the launch of Marketing Velocity Reimagined, Cisco has transformed the way we collaborate with partners, simplifying their marketing efforts to better engage customers and achieve measurable outcomes. Partners using Marketing Velocity have already seen up to 5.2x more pipeline growth, and this initiative builds on that success with a phased rollout aimed at creating a seamless co-marketing experience.
Phase 1, launched in October 2024, introduced a complete redesign based on direct partner feedback. Enhancements included improved search, navigation, and filtering; enriched solution overviews; an expanded brand imagery library; and simplified dashboards. These updates were all designed to improve discoverability, usability, and access to content, empowering partners to engage more effectively.
Phase 2, launched in March 2025, unified Cisco’s learning and campaign platforms into a single, streamlined “One Marketing Velocity” experience. This integration bridges the gap between learning and execution, enabling partners to move seamlessly from education to campaign activation and performance tracking. It also introduced enhanced learning navigation, progress tracking, and additional learning pathways—all housed in one centralized platform.
This transformation underscores Cisco’s dedication to simplifying the partner marketing journey while ensuring alignment with Cisco’s overarching campaign messaging and brand compliance. MV empowers partners to accelerate pipeline generation and position Cisco as a leader in emerging B2B areas such as AI and content marketing.
In 2026 and beyond, Cisco will continue to ensure a unified cutting-edge comarketing experience with AI.