Katie Donovan’s Individual Achievements in Digital Marketing & Transformation

About Project

WHY KATIE?
Katie Donovan – the award-winning CEO of CAMP Digital -- and her teams have been collaborating with clients throughout North American about how to prepare for and implement new strategies for these seismic changes that are already underway in the digital marketing world.
Katie recently attended “Google Marketing Live” at Google headquarters to see firsthand the 40 new Google products – and the challenges they pose to home service businesses and their customers.
CAMP Digital has been a Google Premier Partner since it opened in 2018: Only 3% of Google Partners ever attain this higher status -- which means it gets in on the latest developments and insights that Google rolls out and shares with industry leaders like Donovan.
Among other advances, Google’s AI now understands a combination of text, image, video, and even voice - all in one query. That means someone can snap a photo of a leaky unit, upload it, and instantly get repair info and local provider suggestions. If home service brands aren't optimized to show up in these moments, they risk becoming invisible.
We hope that the DOTCOMM AWARDS will recognize CAMP Digital for Katie’s Individual Achievements in Digital Marketing and Transformation as it helps many clients understand and act on the major AI-driven technology transformations currently underway online.
Since 2018, CAMP Digital has catered exclusively to home services businesses, including HVAC, plumbing, drain, and electrical companies in North America, providing comprehensive digital marketing services by using its proprietary Capacity Pro Dashboard*. As a perennial Google Premier Partner over seven years, CAMP execs and technicians are able to share the breaking changes and challenges around digital navigation and marketing with early, insider strategies.
It’s been able to fill the callboards of its home service companies through proven strategies, including:
• Crafting and managing dynamic client websites
• Implementing powerful SEO, SEM and PPC strategies
• Executing targeted paid digital ads.
• Offering Thought Leadership through webinars, blogs and personal outreach – from managers and the C-suite!
Its growing file of written and video case studies underscore the ROI, ROAS (Return on Advertising Spend) and successful lead generation and conversions that clients consistently celebrate. Its impressive list of awards over seven years – from landing placement in the annual INC 5000 and other FAST GROWTH honors to glowing leadership awards for its rock star CEO and co-founder Katie Donovan – speak for themselves.
* The innovative Capacity Pro Dashboard was created to optimize advertising spend based on capacity and to prevent wasted advertising costs.
MAJOR CHANGES IN PAID SEARCH & AI ADVERTISING AFFECTING HOME SERVICE COMPANIES
Since 2024, big changes in Paid Search and AI Advertising emerged as old search started diminishing – replaced by AI-driven search and AI-embedded ads. AI-powered tools like Value Centric Measurement (VCM) help businesses optimize, capture, and convert higher-quality leads. CAMP Digital works with its home service clients how to manage these tectonic upheavals to help keep their callboards full.
Working with Google, CAMP found that VCM led to a 56.28% increase in booking rates and a 68.88% increase in return on advertising spend. This super transformative tool offers a strategic approach that moves beyond measuring simple website clicks.
Today consumers now use more conversational and varied phrases – plus point-and-search camera visuals – to find home service providers and products. Google’s new “AI Max for Search” offers a more competitive edge in this fast multimodal world by making sure ads are 100% AI-enabled!
CAMP Digital also has been emphasizing the power of video to make it a major part of its customer’s brand online. YouTube is now central to how consumers discover, engage, and convert to customers – largely because Google Lens is growing to 20 billion-plus users each month: Customers just point their cameras and pose a question – about a hot water heater, for example. The result is a deep summary of information and graphics – and even ads -- all aided by Gen AI! In 2025, over 100 billion visual searches have transpired -- a sign of just how fast customer behavior has changed!
CAMP Digital is helping their homes service clients transition to AI-Search and AI-Ads to make their marketing and ROI stronger. Most companies rely on Google Search ads to stay visible when someone needs home repairs. But with consumer search habits rapidly changing, Google’s new “AI Max for Search” requires company ads to be 100% AI-enabled because they are now being seamlessly integrated into AI-generated search experiences.
Best of all, this process can help them understand their customer’s journey better. Other benefits include:
• Google Max for Search is Google’s latest upgrade to Google Ads to generate better results with less manual effort – something every HVAC, plumbing, or electrical contractor can benefit from.
• For small or large companies, that could mean turning 10 leads a week into 12 or 13 – with no extra ad spend.
• AI Max for Search uses Google’s latest artificial intelligence technology to optimize ads, find better leads, and even write more relevant ad copy in real time.
• It can reach more potential customers by using broader keyword strategies – even ones you didn’t know to target.
• It creates more relevant ads that match each person’s interests and online behavior.
• It provides companies new insights to guide marketing decisions, while keeping more control than you might expect from an AI-powered tool.
According to Google, businesses that use AI Max typically see:
• 14% more conversions or value at the same cost.
• Up to 27% more conversions if you were mostly using exact or phrase match keywords before.