EDB Introduces Intelligent Data and AI Platform with New Corporate Identity and Web Experience
Category: Website | 12. Redesign
About Project
As EDB reached its 20th anniversary, we recognized the need to reinvent our digital presence to reflect our evolution and future direction. The aim was to create a website that not only showcased our new unified Postgres® data and AI platform, but also embodied our core values and vision.
The entire redesign project was executed almost completely in-house. From conceptualization to launch, the process was completed in less than four months, strategically timed with the industry-first launch of our integrated platform for transactional, analytical, and AI workloads.
The launch generated +27.8% YoY increase in web traffic.
The comprehensive redesign included:
200%+ overall web asset creation
1,100+ pages recreated
500 new campaign pages
25 robust net-new product and solution pages
New SEO pages
15 rewritten, rebranded customer stories
18 new videos
Credits
Michael Gale, CMO, EDB
Mychal McCabe, VP, Brand Experiences, EDB
Tatum Pollard, VP, Communications & Amplification, EDB
Storm Brewer, Creative Director, EDB
Maya Fisher, Senior Director, Creative Services, EDB
Michael Albers, Senior Web Advisor
Abhay Ramachandra Reddy, VP, Demand Generation, EDB
Doug Flora, VP, Product Marketing, EDB
Aislinn Wright, VP, Product Management, EDB
Torsten Steinbach, VP, Chief Architect for Analytics & AI, EDB
Dave Stone, Director, Product Marketing, EDB
Ben Alamilla Miranda, Senior Graphic Designer, EDB
Caroline Pickens, Senior Content Manager, EDB