CoorsTek and Shift7, a Merkle Company: Revolutionizing Manufacturing E-commerce with Cutting-Edge Innovation

About Project

CoorsTek, a well-known provider of ceramic solutions, joined forces with Shift7, a Merkle Company, to revolutionize their manufacturing e-commerce capabilities. This strategic partnership set unprecedented industry standards for customer-focused digital transformation by integrating multiple storefronts into a seamless platform.

By implementing Salesforce B2B Commerce and Salesforce CPQ, the project achieved remarkable outcomes. The platform garnered an impressive total of 38,250 views, with a weekly increase of 6%, indicating a significant boost in customer engagement. With 2,100 users and an average of 18 views per user, it's evident that there was substantial interest generated.

The digitalization of CoorsTek's quoting process and pricing architecture resulted in streamlined operations and heightened customer satisfaction. Additionally, the collaboration facilitated the digitization of handwritten forms, simplifying data submission and enabling smooth international product exports.

The project exceeded expectations through unwavering collaboration, thorough analysis of user feedback, and continuous optimization. CoorsTek and Shift7's partnership exemplifies digital excellence and firmly establishes their leadership in the manufacturing industry's e-commerce transformation.