Clean water for everyone: A redesigned website which will change the world.

About Project

The Creative Alchemy: To tackle the challenge of promoting global access to clean and safe drinking water, Elevate Digital and Marie-Stella-Maris worked together to transform the website, inspiring change and motivating its audience to take action sooner than later. 

Our creative concept revolved around modernizing the website to enhance reliability and attractiveness. We introduced the color blue and new visual assets such as half circles to refresh the branding. With the new designs, we aspire to adhere to the WCAG AAA standard as much as possible. The website was redesigned with an improved user experience, clear menu structures, and consistent visual modules. The highlight was the development of a donation page that clearly communicates the value of donations, thus boosting conversion rates.