Calzedonia Digital Branding and E-commerce

About Project

We created branding guidelines with a kick and paired them with a sleek, seamless e-commerce for Italy’s favourite legwear brand.
We had to translate Calzedonia’s strong identity into an effective visual language and to do this we identified three keywords that embody the brand values: pop, iconic and product driven.
“Pop” represents Calzedonia’s bright, joyful and playful attitude. “Iconic” refers to its timeless, confident and recognizable value. “Product-driven” embodies the nature of the brand’s offering and how its products are always up to date, innovative and on trend.
We went on to redesign the entire website, combining the new visual identity and brand concept with an optimized user experience to make shopping easier, increasing customer satisfaction and minimizing returns.